Calgary, Toronto, Vancouver

Area of expertise:


Job Description

Together we go beyond. 

Avanade is growing and seeking a Financial Services and Insurance Marketing Lead to join our stellar North America (NA) Marketing team. 

The NA Financial Services and Insurance (FSI) Marketing Lead will develop and manage the execution of the North America go-to-market approaches for this industry.

Working closely with the Global FSI Marketing Lead, key areas of focus will be:
  • Partner with the NA Industry executives and sellers to define the industry marketing strategy at the Area level and ensure alignment with the global industry priorities. 
  • Leverage global industry thought leadership, messages, and content to grow relevance and brand recognition within your sectors, support targeted demand generation and build a pipeline of sustainable revenue.
  • Generate and validate Area specific messaging and content as needed.
  • Adopt a digital first approach to client and partner communications across events, video, thought leadership, whitepapers, infographics, blogs and social media. Increase external presence of our NA industry thought leaders and sellers via social selling and speaker opportunities.
  • Work in partnership with the NA and Global Events team on content, research, messaging, client, partner, alliance and Field engagement for global and NA industry events. Ensure events form part of a wider thematic campaign, rather than standalone activities. 
  • Support and drive NA industry marketing KPIs and metrics ensuring clear campaign goals, a close-looped-marketing approach and that return-on-marketing-investment is maximized.
  • Act as the NA industry marketing subject matter expert (SME), able to outline the landscape of market drivers and competitors.
  • Build Avanade’s relationship with industry peers at Microsoft and Accenture to ensure alignment and agree joint marketing strategies and programs.
Key Capabilities:
  • A marketer first, that is passionate and able to quickly grasp and communicate the marketing implications of an ever-evolving industry – and technology – landscape
  • Ability to work in a highly matrixed organization, proven to be able to manage multiple stakeholders and complex projects to successful completion.
  • Strong team player able to collaborate in virtual and cross functional teams against a common goal, which will include other marketing functions (partners, alliances, communications) as well as the business. 
  • Self-starter and strong driver required. Ideally a strategic thinker with strong execution skills.
  • Be able to demonstrate a knowledge of the FSI industry, competitor go-to-market strategies and core offerings. 
  • Strong and disciplined project management and process improvement capabilities including a proficiency with budget and metric tracking.
Preferred Qualifications:
  • 7+ years of relevant experience in Industry or Marketing roles within software, technology or professional service providers or marketing experience within either of the sectors is highly valued.
  • Bachelor’s degree in business, marketing, communications, or related discipline

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About Avanade

Avanade is the leading provider of innovative digital, cloud and advisory services, industry solutions and design-led experiences across the Microsoft ecosystem. Every day, our 59,000 professionals in 26 countries make a genuine human impact for our clients, their employees and their customers. 

We have been recognized as Microsoft’s Global SI Partner of the Year more than any other company. With the most Microsoft certifications (60,000+) and 18 (out of 18) Gold-level Microsoft competencies, we are uniquely positioned to help businesses grow and solve their toughest challenges.

We are a people first company, committed to providing an inclusive workplace where employees feel comfortable being their authentic selves. As a responsible business, we are building a sustainable world and helping young people from underrepresented communities fulfil their potential. 

Majority owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation. Learn more at