国:

日本

市:

Tokyo

専門分野:

Marketing

職務内容

Description

About Avanade

Avanade is the leading provider of innovative digital, cloud and advisory services, industry solutions and design-led experiences across the Microsoft ecosystem.
Our people have helped thousands of organizations in all industries improve business agility, employee productivity and customer loyalty. Avanade combines the collective business, technical and industry expertise of its worldwide network of experts with the rigor of an industrialized delivery model to provide high quality solutions with flexible deployment models–on premises, cloud-based or outsourced.
Avanade, which is majority owned by Accenture, was founded in 2000 by Accenture LLP and Microsoft Corporation and has 58,000 professionals in more than 26 countries.

About the role

The Field Marketing Manager will be part of the Growth Markets marketing team reporting to the Japan Marketing Lead and will focus on driving demand generation and account-based-marketing (ABM) programs in support of strategic and growth accounts in key industry segments. This role is responsible for strategic planning, development, and implementing of demand generation and ABM Marketing plans for priority accounts in partnership with Sales, Solution Team and strategic clients The Field Marketing Manager is responsible for interfacing directly with industry leads and account owners/teams, and requires strategic marketing leadership, cross-team and organizational teamwork, excellent communications and project management skills, along with a passion for driving the right customer experience.

Responsibilities include:

l  Leading the overall marketing strategy, planning, and execution of demand generation and targeted account-based marketing (ABM) programs) for the region in consultation with the Country Marketing lead, Account teams and other business stakeholders..

l  Developing an integrated multi-channel campaign approach in support of above across digital and traditional channels (events, webinars, social media, email, digital and alliance marketing etc.) to drive demand with key client segments and industries

l  Building strong relationships with a variety of stakeholders including sales leads, solution and industry leads, other peers in Growth Markets and Global marketing community to inspire, influence and align around Country demand generation and ABM programs

l  Working with key strategic alliance organizations (Accenture and Microsoft) to drive their support for corporate and local strategy, and go-to-market programs.

l  In conjunction with the Country Marketing lead, owning and driving demand gen/ABM KPIs and metrics for campaigns ensuring clear campaign goals, a close-looped-marketing approach and that return on marketing investment is maximized

l  Measuring results and generating insights with an Analytics led approach


Qualifications

  • 8+ years business-to-business marketing experience working for multinational companies ideally in the technology industry, direct experience in Account Based Marketing a plus.
  • Experience in the marketing profession (e.g., online, direct mail, web-based, digital, Content marketing, Partner marketing, etc.)
  • Someone who thrives in a fast-paced environment and is looking to take the marketing function to the next level and really make an impact
  • Excellent cross-functional team player that can excel at both strategy and execution
  • Knowledge of Microsoft enterprise technologies, including Microsoft Office
  • Teamwork oriented and a positive, self-starter and generate own tasks
  • Fluent Japanese and English

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アバナードについて

アバナードは、マイクロソフトのエコシステムにおいて、革新的なデジタル、クラウド、アドバイザリーサービス、各業界向けソリューション、デザイン主導のエクスペリエンスを提供するリーディングプロバイダーです。26カ国、56,000人のプロフェッショナルなスタッフが、顧客、その従業員、またそのお客様に、素晴らしい体験・影響という “真のヒューマン インパクト” を日々もたらしています。


アバナードは、マイクロソフトのGlobal SI Partner of the Yearを他社よりも多く受賞しています。また、最も多くのマイクロソフト認定資格(60,000以上)と18のゴールドレベルのマイクロソフト技能を持ち、企業の成長と困難な課題の解決を支援する稀有な企業です。


私たちは従業員を第一に考え、誰もが自分らしさを発揮できるインクルーシブな職場環境の提供に尽力しています。また、責任ある企業として持続可能な世界を構築し、恵まれない環境にある可能性を持った若者の支援もしています。

アクセンチュアが筆頭株主であり、2000年にアクセンチュアとマイクロソフトによって設立されました。公式Webサイトは、https://www.avanade.com です。