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Description du poste

Together we go beyond. 

Avanade is seeking a Field Marketing Lead responsible for developing the marketing & communications strategy for the region including individual plans for France, Belgium and The Netherlands, our Gallia region. Together with the direct reports (Country Field Marketing Leads) in each country working closely with the local business leadership team and global and European marketing leadership teams. This role will be critical in helping Avanade achieve our ambitious growth plans across the Gallia region, driving both brand awareness and demand generation to both attract new and retain existing clients across multiple markets and industries within a defined set of target clients and accounts.

We are looking for a strong leader, someone with a proven track record of directing and managing a marketing team across several countries, someone who can collaborate with multiple business stakeholders across a highly matrixed regional, European and global organization and can manage competing priorities and needs.

Able to find balance in formulate strategic plans to achieve an organization's long-term goals and being hands-on involved, particular in France as well across the Gallia region. Owning and executing multiple marketing programs realizing short term ambitions. In the process finding synergies between the 3 countries where possible.

In addition to working directly with clients, Avanade also partners with other organizations, experience of working with other consulting and technology companies is essential as the role will require building strong, productive working relationships and leading the development of joint go-to-market strategies and plans.

The successful candidate will need to combine strong leadership and team management with the ability to grow and nurture talent through effective skills training and career development.

Key Responsibilities:
  • Takes ownership of Gallia field marketing team’s activities, including enabling their successful performance
  • Support the professional development of the team members, ensure their work and deliverables meet Avanade performance standards, and ensure that the team complies with corporate and marketing processes and requirements
  • Develops the broad marketing strategy for their team and works with the team to turn that into a clear marketing plan with KPIs
  • Use creative ideas to build and develop brand and corporate identity initiatives to position Avanade Gallia with target audiences
  • Manages partnerships with sales leaders to help enable better identification of target account, sales objectives, industry, and offerings priorities
  • Oversees campaigns, such as local-market awareness and client acquisition and retention marketing and encourages sharing best practice
  • Oversees regional client marketing programs (events, campaigns, social media/social business) for long-term relationship building and cross-selling
  • Aligns their efforts, and the efforts of their team, to relevant global and/or European marketing campaigns where required
  • Manages partnerships with sales leaders to help enable better identification of target account, sales objectives, offerings priorities
  • Provides guidance and direction to support programs in partner groups driving account research, telemarketing, events or other lead generation initiatives
  • Owns and facilitates partnership with alliance marketing partners. Manage key stakeholders across functions to ensure buy-in and focus on developing and maintaining positive working relationship and joint activities
  • Oversees team’s marketing budget(s)
  • Track marketing campaign financial and performance effectiveness (KPI’s), provide recommendations for action if needed, and contribute to knowledge sharing of information with other groups
  • Reports on Gallia marketing performance to Europe Marketing Lead, CMO, Sales Country Managers and General Manager
Skills and Knowledge:
  • Proven track record of developing a marketing strategy and plan that supports a multi-million Euro business across 3 different countries, several different markets and industries.
  • Experience in brand awareness, demand generation, Account Based Marketing, Digital (including advertising, Social, Paid Social), telemarketing, events and internal communications. 
  • Strong team leadership and development skills with proven experience of managing teams across multiple countries.
  • Experience working across highly matrixed organization at many different levels, including executives and technical professionals
  • Knowledge of consulting and IT services industry
  • Knowledge of Microsoft enterprise technologies, including digital, Cloud, ERP, CRM
  • Strong communication and influencing skills
  • Knowledge of localizing and implementing global marketing campaigns
  • Strong analytical skills and understanding of business impact metrics and how to impact marketing metrics across the funnel.
  • Strong organization and time management skills
  • Self-driven person with “Can do” -attitude. An agile, creative, and strategic thinker with exceptional project and team management skills.
  • Results oriented, ability to take ownership and act as a trusted advisor in marketing
  • Ability to work under tight deadlines and on several projects simultaneously
  • 10+ years’ marketing experience, preferably in Consulting, IT/Services
  • 5+ years’ management experience
  • Bachelor’s degree in Marketing or related discipline. Master’s degree preferred

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À propos d'Avanade

Avanade est le premier intégrateur de services numériques et cloud, de conseil, de solutions sectorielles et d'expériences innovantes dans l'ensemble de l'écosystème Microsoft. Chaque jour, nos 59 000 professionnels répartis dans 26 pays font la différence sur le plan humain pour nos clients, leurs employés et leurs clients finaux.

Comptant à notre actif le plus grand nombre de certifications Microsoft (plus de 60 000) et les 18 compétences Microsoft de niveau Gold, nous sommes idéalement positionnés pour aider les entreprises à se développer et à relever leurs défis.

Nous sommes une entreprise centrée sur l'humain, qui s'engage à offrir un environnement de travail inclusif encourageant le "bien être soi-même" au travail. En qualité d'entreprise responsable, nous contribuons à bâtir un monde durable et aidons les jeunes des communautés sous-représentées à exploiter leur potentiel et à se réaliser.

Détenue majoritairement par Accenture, la société Avanade a été fondée en 2000 par Accenture LLP et Microsoft Corporation. Pour en savoir plus