Country:

United States

Cities:

Chicago

Area of expertise:

Corporate Functions

Job Description

The NA Field Marketing Lead develops the strategies and oversees the execution of marketing plans across 2 NA regions.  The objectives are to support business development by enhancing brand awareness and driving demand generation and GTM activity to increase sales and create engaging client experiences to improve client retention. Also core to this role is aligning to global, area and regional efforts to enhance Avanade employee experience and increase employee engagement. This role works with Regional Leadership, including Sales and Market Unit leaders to define the regional marketing strategy and target audience segmentation in collaboration with respective Regional Field Marketing Managers (FMM), and a shared Demand Generation Project Manager. Stakeholder management across Regional leadership, sales and marketing is key to success in this role. 

There are 3 NA Field Marketing leads in total, each with a primary responsibility for 2 regions as well as one global Avanade campaign.  The field marketing leaders will collaborate and share best practices that support excellence in campaign and channel execution both within NA and globally. They will also leverage global content and assets, tailoring as needed for NA markets/industries.

Day-to-day this role will
  • Work with regional leadership (Regional Executive/GM, Sales or Territory Leads, MU’s, Advisory, Alliances, Innovation) and with regional FMM’s to plan & execute marketing programs in support of the regional business and sales priorities:

  • Understand the business landscape and the goals for each region.
  • Provide a marketing strategy to drive demand and create brand awareness which will increase sales, create engaging client experiences and support client retention.
  • Report marketing results to marketing and business leadership per a defined schedule
  • Work with regional leadership to ensure continued alignment to their goals and provide updates at a strategic level.
  • Adapt plans to address changes in the market that may require a pivot on sales and/or marketing strategy and manage the change and reprioritize with the CMM accordingly.
  • Collaborate across corporate marketing teams to identify what works, what needs improvement as well how global resources or funding could provide additional lift to NA execution and results.
  • Execute essential campaign elements alongside FMM’s and regional business.
  • Manage the FMMs throughout the strategy & planning and execution of the marketing plan, ensuring all metrics and deliverables are met on time and on budget and help remove any barriers that may arise.
  • Define, manage and participate with FMM’s in the joint collaboration and ongoing relationship-building with regional leadership and extended stakeholders.
  • Support the professional development of marketing direct reports with a focus on high quality recruiting, performance feedback and coaching.
  • Oversee delivery of client evidence in each region per the stated goals. 
  • Partner with Global and Area Alliance leads as well as other functional marketing leads to ensure alignment and maximize results in assigned regions.

  • Work closely with all NA Marketing leaders to ensure best-practice sharing and identify areas of common interest/efficiencies.
  • Work closely with Global and NA Alliance marketing, as well as Microsoft and Accenture regional marketing to boost joint GTM/demand-gen and increase velocity of alliance partners as sales channels.
  • Align with Area and Global marketing operations, support rollout of marketing automation tools, and marketing reporting requirements.
  • Work with campaign leads, and related marketing leaders, global and regional, to ensure alignment with field marketing.
  • Support one campaign across the NA Marketing team by acting as the subject matter expert for the Field Marketing Managers and Field Marketing:
  • Work with the global campaigns team to understand assets available for use by field marketing and identify gaps.
  • Be able to translate the campaign messaging, underlying offerings and application to clients for the Field Marketing Managers and the Demand Generation Project Managers.
  • In some cases, develop best practice campaign execution flows for the Field Marketing Managers.


Qualifications

  • Strategic planning and oversight
  • Proven campaign development expertise; knowledgeable in advanced digital techniques.
  • Understanding of how to interpret marketing data into business impact
  • Understanding of best practice marketing mix available to high performing marketers today


Preferred Education

Bachelor's degree in Marketing, another related field, or have an equivalent combination of education and experience.

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About Avanade

Avanade leads in providing innovative digital services, business solutions and design-led experiences for its clients, delivered through the power of people and the Microsoft ecosystem. Our professionals combine technology, business and industry expertise to build and deploy solutions to realize results for clients and their customers. Avanade has 29,000 digitally connected people across 23 countries, bringing clients the best thinking through a collaborative culture that honors diversity and reflects the communities in which we operate. We welcome all, and seek talented individuals who can bring their whole self to work, build inclusive teams and encourage diversity inside and outside the organization. Majority owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation. Learn more at www.avanade.com.