Country:

United States

Cities:

Boston, New York City, Newark, Philadelphia, Stamford

Area of expertise:

Marketing

Job Description

Marketing Automation & Campaign Management Specialist 

 

About Our Innovation Digital Studios

Welcome to the Avanade Digital Innovation Studios, where the best in creative and technology mix it up to push the boundaries of innovation. We're a fast-moving, big-idea-dreaming, mishmash of designers, UX architects, technologists, delivery experts, writers, and more, who, when brought together, create trans formative digital experiences for some of the biggest and best brands on the planet. Sound like a place you wouldn't mind hanging your hat? Great, in North America you can find us in Atlanta, Chicago, Houston, Los Angeles, NYC, Raleigh, Seattle, and Toronto.


About the Role 

The Marketing Automation & Campaign Management Specialist will manage multiple Marketing Automation and Cloud implementations as well as provide strategic direction for marketing campaign tactics powered by Marketing Automation technologyThis role will work with and be responsible for coordinating with cross-functional and cross-level teams both internally, as well as with key business partners and clients.  

 

To be successful in this role, you have experience as a Digital Marketer, a passion for data driven marketing strategies and excitement to learn new marketing technology tools. Ideally, you have worked with Microsoft Dynamics 365 CE and have relevant Marketing Automation experience that includes working with one or several of the following platforms: Dynamics 365 Marketing (preferred), Marketo (preferred), Adobe Campaign, Hubspot, Eloqua, or ClickDimensions (preferred). You have the ability to understand what is needed to plan, design and implement multi-channel Marketing campaigns and have strong project management skills. 

  

Key Responsibilities: 

  • Ability to understand existing programs and company assets and translate new marketing technology capabilities to meet desired business results.  
  • Ability to analyze data/results related to current business processes to identify areas that indicate a need or opportunity for improvement and apply this to marketing automation 
  • Skilled at researching, evaluating and implementing various tools, automation and navigating the complexity of integrated solutions  
  • Adept at learning new techniques and adapting technology skills to quickly to respond to market opportunities. 
  • Possess basic web development understanding and digital design skills (HTML at a minimum) 
  • Ability to work with marketing teams to understand go-to-market programs and campaigns and provide direction on how to use Marketing Automation to launch these campaigns 
  • Partners with global/regional Service Line Marketing on campaign assets and collateral creation, both content-related and supporting documents (e.g., budget, target accounts, KPIs, timeline, etc.) 
  • Ability to conduct training, planning and recommend best practices to optimally leverage sales activities 
  • Understands campaign distribution sources and channels, including online content, and localization of assets 
  • Understands change management and has the ability to develop others 

 

Qualifications 

  • 5+ years of experience in Marketing Campaign Management 
  • 2+ years working with and/or implementing Marketing Automation platforms with CRM or other technology tools related to sales and marketing processes. 
  • 2+ years of experience in working with a digital agency or digital technology services-oriented company 
  • Management Experience: Experience managing hybrid marketing and IT teams is a plus. 
  • Education: Bachelor's degree in Marketing, Digital Marketing, or related field. Or, significant equivalent experience. 
  • Other Skills/Knowledge: Marketing Automation experience with any of the following: Microsoft Dynamics 365 Marketing, Oracle Eloqua, SalesForce Marketing Cloud, ExactTarget, Pardot, Marketo, ClickDimensionsHubspotActOn. Basic HTML,CSS  

Required CertificationsN/A or anything Dynamics 365 related or on one of the above Marketing Automation platforms is a plus. 


Apply now

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About Avanade

Avanade leads in providing innovative digital services, business solutions and design-led experiences for its clients, delivered through the power of people and the Microsoft ecosystem. Our professionals combine technology, business and industry expertise to build and deploy solutions to realize results for clients and their customers. Avanade has 29,000 digitally connected people across 23 countries, bringing clients the best thinking through a collaborative culture that honors diversity and reflects the communities in which we operate. We welcome all, and seek talented individuals who can bring their whole self to work, build inclusive teams and encourage diversity inside and outside the organization. Majority owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation. Learn more at www.avanade.com.