Country:

Italy

Cities:

Rome

Area of expertise:

Corporate Functions

Job Description

Digital Marketing – Marketing Analytics Lead

The Digital team work closely with Avanade’s enterprise clients to design and deploy customer centric solutions that focus on improving customer experience across pre-sales (Digital Marketing), sale and service (CRM) at every touchpoint. 

Our engagements employ leading digital experience, industry trends, customer-journey mapping, organisational assessments and other techniques to deliver high-impact recommendations. Implementing scalable technology platforms and solutions is a major part of enabling desired digital experiences.

The Marketing Analytics lead will deliver solutions to our clients in the Marketing Execution area. Activities will include conducting discovery, documentation and instrumentation engagements around web analytics, personalisation and tag management.

You will have hands on experience with web analytics tools such as Adobe Analytics, and combine your quantitative analysis skills with the more qualitative side in order identify opportunities for performance improvement.

This is a European role. You will work with multi-disciplinary teams of digital strategists, experience designers and experience technologists. You will have experience of delivering CX initiatives utilising design led and agile methodologies, with strong understanding of marketing technologies, digital experience and customer engagement platforms (e.g., Adobe Marketing Cloud, and Microsoft Dynamics365 CRM,). 

Day-to-day, you will: 
Lead marketing analytics engagements with our clients including discovery, documentation, instrumentation, and mentoring.
Support our clients by collecting digital metrics from their websites, social platforms, and mobile footprints, working with the team to analyse findings and make specific recommendations based on the information.
Collect, compile, mine, and synthesize data to help our clients develop and understand KPIs and other thresholds for success
Develop data-driven strategies to support digital growth planning and the creation of decision-support systems that demonstrate digital effectiveness
Support leading edge data analytics techniques and measurement solutions to demonstrate value and effectiveness of digital activities and achieve ROI goals
Build and lead a team of highly skilled Adobe technical experts to scale the business
Provide data management and systems training to team members for relevant applications.
Interlock with the global centre of excellence on development of best practices and point of view papers.
Review and approve marketing analytics solution proposals to ensure they are deliverable on time and budget

At Avanade, you will be immersed in an exceptional work environment that is recognised throughout the world by numerous “best places to work” awards. We are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to build your career, Avanade is the place for you. Every day, we get to work with some of the most creative, analytical, authentic and inspiring people in the world.

What You Need To Succeed
Proven conceptual knowledge of web/mobile application paradigm, content management systems, browser applications, Search Engine Optimization (SEO), social media, and/or mobile and web analytics tools
Demonstrated ability to clearly communicate complex data and technical information to a diverse group of stakeholders and non-technical audiences
Experience with large data set management and multivariate analysis with the ability to derive insights from data
Previous experience implementing Adobe Analytics throughout a variety of platforms, including websites and apps
Previous Tag Management experience, preferably with Dynamic Tag Manager or Google Tag Manager
Knowledge of MVT and A/B tests
Expertise across the following industries: Financial Services, Retail / eCommerce, CPG, Media & Entertainment, Telecommunications, Travel & Hospitality, Healthcare, High Tech
Strong executive presence and communication skills, with ability to engage, advise and inspire senior executives
Ability to build, lead and coordinate cross-functional / technical teams
High degree of intellectual curiosity and ability to absorb new concepts quickly
High level of energy, personal drive, and positivity
Travel required
Apply now

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About Avanade

Avanade leads in providing innovative digital services, business solutions and design-led experiences for its clients, delivered through the power of people and the Microsoft ecosystem. Our professionals combine technology, business and industry expertise to build and deploy solutions to realize results for clients and their customers. Avanade has 29,000 digitally connected people across 23 countries, bringing clients the best thinking through a collaborative culture that honors diversity and reflects the communities in which we operate. We welcome all, and seek talented individuals who can bring their whole self to work, build inclusive teams and encourage diversity inside and outside the organization. Majority owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation. Learn more at www.avanade.com.