Country:

United States

Cities:

New York City

Area of expertise:

Experience Design

Job Description

Marketing Automation & Campaign Manager

Welcome to the Avanade Digital Innovation Studios, where the best in creative and technology mix it up to push the boundaries of innovation. We're a fast-moving, big-idea-dreaming, mishmash of designers, UX architects, technologists, delivery experts, writers, and more, who, when brought together, create trans formative digital experiences for some of the biggest and best brands on the planet. Sound like a place you wouldn't mind hanging your hat? Great, in North America you can find us in Atlanta, Chicago, Houston, Los Angeles, NYC, Raleigh, Seattle, and Toronto.


About the role

The Marketing Automation Campaign Manager will manage Adobe Campaign and Marketing Automation technology implementations. This role you will work with and be responsible for coordinating with cross-functional and cross-level teams both internally, as well as with key business partners and clients.

To be successful in this role, you have experience as a Digital Marketer, a passion for data driven marketing strategies and excitement to learn new marketing technology tools. Ideally, you have worked with Adobe Campaign and have relevant Marketing Automation experience that includes working with one or several of the following platforms: Dynamics 365 Marketing, Marketo, Adobe Campaign, Hubspot, Eloqua, or ClickDimensions. You have the ability to understand what is needed to plan, design and implement multi-channel Marketing campaigns and have strong project management skills.


Key Responsibilities:

  • Ability to lead design workshops with customers that drive business requirements for marketing automation technology implementations
  • Will be responsible for building and maintaining client relationships within client marketing, IT and sales teams
  • Responsible for overall solution design, Fit/Gap analysis and managing a software development lifecycle
  • Experience leading a team that includes functional and technical (developers) both onshore and offshore.
  • You understand agile delivery methodology
  • Be able to understand business outcomes and map to value drivers which will ultimately drive what is delivered to the customer
  • Ability to understand existing programs and company assets and translate new marketing technology capabilities to meet desired business results.
  • Ability to analyze data/results related to current business processes to identify areas that indicate a need or opportunity for improvement and apply this to marketing automation.
  • Skilled at researching, evaluating and implementing various tools, automation and navigating the complexity of integrated solutions
  • Adept at learning new techniques and adapting technology skills to quickly to respond to market opportunities.
  • Possess basic web development understanding and digital design skills (HTML at a minimum)
  • Ability to work with marketing teams to understand go-to-market programs and campaigns and provide direction on how to use Marketing Automation to launch these campaigns
  • Understands campaign distribution sources and channels, including online content, and localization of assets
  • Ability to conduct training, planning and recommend best practices to optimally leverage sales activities
  • Understands change management and has the ability to develop others


About You

You’re a problem solver, knowing the systems, applications and processes that will make a client happy, no matter how complex the IT solution and integrating architecture. You bring expertise and creativity to crafting activities and building system prototypes.

Qualifications

5+ years of experience as a digital marketer as part of a large marketing team, digital agency or digital technology services-oriented company.

3+ years working as a platform admin and/or implementing Marketing Automation platforms with Adobe Campaign or other technology tools related to sales and marketing processes.

You’re proud of your positive and lasting client relationships and the customizations and strategies you’ve built to tackle their business challenges. You also enjoy mentoring junior colleagues. You’re likely to have a Bachelor’s degree or equivalent in an associated subject.


Ideally, your experience will also include:

  • Leading projects requiring significant coordination, with the freedom to use your own discernment and methodologies
  • Hands on experience deploying Adobe Campaign and other Marketing Automation solutions for customers in a variety of industries

Apply now

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About Avanade

Avanade is the leading provider of innovative digital and cloud services, business solutions and design-led experiences on the Microsoft ecosystem. Our professionals bring bold, fresh thinking combined with technology, business and industry expertise to help make a genuine human impact on our clients, their customers and their employees. We are the power behind the Accenture Microsoft Business Group, helping companies to engage customers, empower employees, optimize operations and transform products, leveraging the Microsoft platform. Avanade has 50,000 professionals in 26 countries, bringing clients our best thinking through a collaborative culture that honors diversity and reflects the communities in which we operate. Majority owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation. Learn more at www.avanade.com.