North America Digital Marketing & Social Media Lead
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Job Description
Working closely with the North America Marketing Leads, key areas of focus will be:
- Develop and execute a fresh multi-channel digital marketing strategy that strengthens brand awareness and continuously drives up engagement with clients, partners, recruits, and employees
- Partner with the NA executive stakeholders, sellers and industry and alliance marketers to define the digital marketing strategy at the Area level, ensure alignment with global marketing priorities and deliver results on an ongoing basis
- Craft, oversee and execute a client-first organic social media strategy that entails channel, content, copywriting, and creative optimization guidelines to simplify Avanade’s online presence for greater impact ensuring high levels of web traffic and customer engagement
- Strategize an ongoing omni-channel digital advertising program to consistently reach priority NA client audiences, deliver a cohesive brand message and ultimately, influence and accelerate sales through digital touches
- Analyze engagement data and monitor ongoing social media campaigns to ensure we’re measuring performance against established KPIs and making adjustments as required
- Build and foster a social selling and ambassadorship mindset across our business using the social sharing platform to increase Avanade’s brand reach on social media platforms
- Act as the NA social media and digital marketing subject matter expert (SME), research social media trends and lead the way with best-in-class social practices and training of cross-functional teams, stakeholders, and client-facing talent communities
- Support and drive NA social media and digital marketing KPIs and metrics ensuring clear program goals are met and inform the best way forward for best-in-class online presence
Key Capabilities:
- 5+ years’ working experience managing social media channels with the following social platforms: LinkedIn, Instagram, YouTube, etc.
- Exhibit enthusiasm, innovative thinking, creativity, and commitment to social media marketing with a thirst to continuously improve in an ever-evolving landscape
- Self-starter, strong driver required. Ideally a strategic thinker with strong execution skills.
- An editor’s eye for bold writing and visual storytelling on social media and digital marketing platforms that attracts and engages client audiences.
- Strong leader and team player able to collaborate in virtual and cross-functional teams against a common goal, which includes other marketing functions (partners, alliances, communications) as well as the business.
- Readiness to roll up your sleeves and handle multiple campaigns in a fast-paced environment, under tight deadlines without losing track of the details
- Strong and disciplined project management and process improvement capabilities including a proficiency with digital marketing performance tracking and ensuring return on marketing investment is maximized.
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About Avanade
Avanade is the leading provider of innovative digital, cloud and advisory services, industry solutions and design-led experiences across the Microsoft ecosystem. Every day, our 59,000 professionals in 26 countries make a genuine human impact for our clients, their employees and their customers.
We have been recognized as Microsoft’s Global SI Partner of the Year more than any other company. With the most Microsoft certifications (60,000+) and 18 (out of 18) Gold-level Microsoft competencies, we are uniquely positioned to help businesses grow and solve their toughest challenges.
We are a people first company, committed to providing an inclusive workplace where employees feel comfortable being their authentic selves. As a responsible business, we are building a sustainable world and helping young people from underrepresented communities fulfil their potential.
Majority owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation. Learn more at www.avanade.com.
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Avanade® is an Equal Opportunity Employer. Avanade prohibits discrimination and harassment against any employee or applicant for employment because of race, color, age, religion, sex, national origin, gender identity or expression, sexual orientation, disability, veteran, military or marital status, genetic information, or any other protected status.
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Avanade is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation due to a disability for any part of the employment process, please send an e-mail to Avanade at careers@avanade.com or call (206) 239-5610 and let us know the nature of your request and your contact information.
