Land:

Deutschland

Städte:

Berlin, Dusseldorf, Erfurt, Frankfurt, Hamburg, Kiel, Mannheim, Muenster, Munich, Nuernberg, Stuttgart, Ulm

Kompetenzbereich:

Internen Funktionen

Stellenbeschreibung

Digital Marketing – Digital Marketing Specialist
The Digital team work closely with Avanade’s enterprise clients to design and deploy customer centric solutions that focus on improving customer experience across pre-sales (Digital Marketing), sale and service (CRM) at every touch-point. 

Our engagements employ leading digital experience, industry trends, customer-journey mapping, organisational assessments and other techniques to deliver high-impact recommendations. Implementing scalable technology platforms and solutions is a major part of enabling desired digital experiences.

The Digital Marketing Strategist will lead shaping digital marketing strategies and delivering marketing solutions to our clients in the Marketing Execution area. Activities will include conducting discovery, documentation, design and implementation of marketing solutions in the areas of campaign management, personalisation and marketing automation.

You will have hands on experience with developing marketing strategies, planning and executing marketing programs and campaigns throughout digital, online, and live marketing channels. Additionally, you will have experience of utilising marketing software such as Adobe Marketing Cloud to implement campaign workflows, implement personalisation, and measure performance of campaigns.

This is a European role. You will work with multi-disciplinary teams of digital strategists, experience designers and experience technologists. You will have experience of delivering marketing and/or CX initiatives utilising design led and agile methodologies, with understanding of marketing technologies, digital experience and customer engagement platforms (e.g., Adobe Marketing Cloud, and Microsoft Dynamics365 CRM,). 


Your day-to-day tasks.
  • Lead digital marketing engagements with our clients including discovery, documentation, instrumentation, and mentoring.
  • Help our clients develop multi-channel marketing strategies, and utilise marketing technologies to bring efficiencies, agility, and accuracy in execution and KPI measurement.
  • Help our clients develop content and personalisation strategies to deliver next generation of customer experience.
  • Support our clients by helping them to shape and set up multi-channel campaign workflows, performance reports, success KPIs.
  • Support developing Avanade’s go-to-markets in the areas of digital marketing, content, personalisation strategy, marketing automation, and performance management.
  • Liaising with clients to explain their performance reports and to advise them of the actions and tasks they need to complete to successfully deliver their marketing strategies.
  • Interlock with the global centre of excellence on development of best practices and point of view papers in the areas of digital marketing, marketing automation, campaign management.

At Avanade, you will be immersed in an exceptional work environment that is recognized throughout the world by numerous “best places to work” awards. We are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to build your career, Avanade is the place for you. Every day, we get to work with some of the most creative, analytical, authentic and inspiring people in the world.


What you need to succeed.
  • Proven conceptual knowledge of digital marketing platforms, content management systems, browser applications, Search Engine Optimization (SEO), social media, and/or mobile and web analytics tools.
  • Demonstrated ability to clearly communicate complex marketing strategies and relevant information to a diverse group of stakeholders and non-technical audiences.
  • Experience with planning, and executing large scale multi-channel marketing campaigns across digital and non-digital channels.
  • Ideally, previous experience of working with Digital Marketing and Customer Experience Management platforms such as Adobe Marketing Cloud, Microsoft Dynamics 365, etc.
  • Ideally, previous Tag Management experience, preferably with Dynamic Tag Manager or Google Tag Manager.
  • Knowledge of MVT and A/B tests.
  • Expertise across the following industries: Financial Services, Retail / eCommerce, CPG, Media & Entertainment, Telecommunications, Travel & Hospitality, Healthcare, High Tech.
  • Strong executive presence and communication skills, with ability to engage, advise and inspire senior executives.
  • Ability to build, lead and coordinate cross-functional / technical teams.
  • High degree of intellectual curiosity and ability to absorb new concepts quickly.
  • High level of energy, personal drive, and positivism.
  • Travel required.



Sounds exciting? 
If you have any questions about Avanade or the position, Alexandra Grin, Recruiter, will be happy to answer them by e-mail at a.grin@avanade.com
Application ready? Then apply now via our online portal. Unfortunately, applications sent by e-mail cannot be considered.
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Über Avanade

Avanade ist ein führender Anbieter von digitalen Services, Geschäftslösungen sowie designorientierten Anwendungen. Unsere Spezialisten entwickeln auf Basis des Microsoft-Ökosystems für jeden einzelnen Kunden die optimale Lösung. Unsere Experten kombinieren technologisches und unternehmerisches Know-how mit einem umfassenden Branchenwissen, um genau die Lösungen zu entwickeln und umzusetzen, mit denen unsere Kunden sowie deren Kunden die gewünschten Ergebnisse erreichen. Die 29.000 Mitarbeiter von Avanade arbeiten gemeinsam in einem digitalen Netzwerk, das sich über 23 Länder erstreckt, an innovativen Ansätzen, die unsere Diversität und unsere Verantwortung in der jeweiligen Region widerspiegeln. Wir heißen jeden mit offenen Armen willkommen und suchen talentierte Menschen, die mit ganzem Herzen bei der Arbeit sind, offene Teams aufbauen und die Vielfalt innerhalb und außerhalb der Organisation fördern. Avanade wurde im Jahr 2000 von Accenture LLP und der Microsoft Corporation gegründet. Heute gehört das Unternehmen mehrheitlich Accenture. Erfahren Sie mehr auf www.avanade.com.